Friday, February 24, 2017

What is Pixhug?

You’ve probably been wondering: what exactly is Pixhug, who created it and why? Here it is:
   “Pixhug is a social change platform that connects social media with social responsibility. It gives photos and ‘likes’ meaning by turning 'likes' into corporate donations for good causes.”
Imagine a photo-sharing platform like Instagram, but for every photo you post, you can choose a charitable campaign to donate all your likes to. Every like is worth 10 cents, and the money is donated by corporate sponsors (companies).  It’s fully integrated with Facebook, so all posts are shared to Facebook automatically (don’t worry, you can choose your privacy settings) and all likes are counted and converted to dollars in your Pixhug account. You always have an overview of how many likes you have in total, and how many $$$ you’ve raised. It’s simple, motivating, satisfying, and I absolutely love it.
Pixhug gives everybody the tool and the power to create positive change by simply sharing and/or liking photos. It eliminates the need for a credit card and personal donations, and lets us help in a different way. Since no money is required and we all take photos and use social media anyway, there is no excuse not to do your part for the betterment of the world.

Pixhug iOS App looks very attractive, simple to use and familiar

Why do companies donate money for your likes?
The sponsor and charity are always promoted with photos. Sponsors get awareness and publicity for their donations (in a way that’s much more authentic than classic ads, as well as less annoying), and charities get awareness for their cause and raise much needed funds. Everybody wins.

The slogan makes even more sense now, doesn’t it?
If you're an iOS user, go to the AppStore and download the Pixhug Media App (App name: Pixhug) here: 

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